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We’re back with a new episode!
In this episode:

• Advertising slogans, jingles and taglines
• Idiom: I don’t buy it!
• Quotations: about advertising
• The new Offcue Show
• Below, you’ll find: slogans, quotations, then the FULL TRANSCRIPT for this episode

Enjoy and learn!
John

ADVERTISING SLOGANS, JINGLES and TAGLINES talked about in this episode:
Diamonds are forever. (DeBeers diamonds)
Just do it. (Nike)
Good to the last drop. (Maxwell House coffee)
Breakfast of champions. (Wheaties breakfast cereal)
When it rains it pours. (Morton Salt)
Where’s the beef? (Wendy’s fast food/hamburgers)
M&Ms melt in your mouth, not in your hand. (M&M candies)
We bring good things to life. (General Electric)
Be all that you can be. (U.S. Army)
Pepsi Cola hits the spot. (Pepsi Cola)
You deserve a break today. (McDonalds fast food)

source: http://adage.com

====
Plop, plop, fizz, fizz, oh what a relief it is. (Alka Seltzer headache/nausea remedy)
You’re in good hands with Allstate. (Allstate Insurance)
Don´t leave home without it. (American Express card)
Think different. (Apple Macintosh computers)
Reach out and touch someone. (AT&T phone company)
A little dab’ll do ya. (Brylcreem hair cream)
Have it your way. (Burger King fast food)
I’d walk a mile for a Camel. (Camel cigarettes)
When it absolutely, positively has to be there overnight. (Federal Express delivery service)
Finger lickin’ good. (KFC)

source: http://adslogans.co.uk

==========

QUOTATIONS in this Episode

Today’s quotes are from:
http://quotationspage.com
http://thinkexist.com

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. -Sinclair Lewis (1885 – 1951)

Many a small thing has been made large by the right kind of advertising. -Mark Twain (1835 – 1910)

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker (1838 – 1922)

Advertising is the art of convincing people to spend money they don’t have for something they don’t need. -Will Rogers (1879 – 1935)

==  FULL TRANSCRIPT for English Teacher John Show 66  ==

Hey, where’d everybody go?? Hello, hello? Is anyone still listening to our show? Anybody home? Well, at least we still have Martin’s music on the old hard drive? It’s time for the English Teacher John Show number 66. Alright, Martin, HIT IT!

[intro music]

INTRODUCTION & INDEX

Welcome everyone to The English Teacher John Show No. 66.  Our show is for English learners of all abilities; we try to use clear and easy-to-understand English. Our podcast is recorded and produced right here in our low-tech studio in Matsumoto, Japan. My name is John Koons and I am your host.

[SHOW INDEX]

Let’s see, in today’s show our theme is advertising and marketing. We have 3 segments:

1. Segment one is about Language: We’ll look at some advertising slogans and jingles.
2. In segment two, we’ll talk about an IDIOMS – I don’t buy it.
3. Finally, in our third segment, I’ll give you some QUOTATIONS. And, these quotations are connected to advertising and marketing.

Alright, let’s go!

SEGMENT 1 – Advertising Slogans & Jingles

Right now we’re going to look at some advertising slogans, jingles and taglines that I got off the internet. Slogans, jingles, and taglines. You know, the words, phrases and sentences that are repeated over and over again in advertisements for products and services. These are called slogans, jingles or taglines. Sometimes maybe we call it the motto.

Just to let you know, I also have these listed on our blog at englishteacherjohn.com, so please have a look there to see them in writing. I think that might be useful and helpful.

Okay, let’s start the list of advertising slogans and jingles. I think that most or all of these are from marketing campaigns in the United States.

The first group I found these at adage.com.

Diamonds are forever. (DeBeers diamonds)
Just do it. (Nike)
Good to the last drop. (Maxwell House coffee)
Breakfast of champions. (Wheaties breakfast cereal)
When it rains it pours. (Morton Salt) – some connection to … even though it’s humid or wet, the salt still flows and pours easily, and doesn’t clump up. Is that right? Maybe I’ve got that wrong.
Where’s the beef? (Wendy’s fast food/hamburgers)
M&Ms melt in your mouth, not in your hand. (M&M candies)
We bring good things to life. (General Electric)
Be all that you can be. (U.S. Army)
Pepsi Cola hits the spot. (Pepsi Cola)
You deserve a break today. (McDonalds fast food)

source:  http://adage.com

———-

At adslogans.co.uk, I found a few more marketing slogans. Here they are:

Plop, plop, fizz, fizz, oh what a relief it is. (Alka Seltzer headache/nausea remedy)
You’re in good hands with Allstate. (Allstate Insurance)
Don´t leave home without it. (American Express card)
Think different. (Apple Macintosh computer)
Reach out and touch someone. (AT&T phone company)
A little dab’ll do ya. (Brylcreem hair cream) – a small amount will do a good thing for you.

Have it your way. (Burger King fast food)
I’d walk a mile for a Camel. (Camel cigarettes)

*** Now, remember that I’m not supporting any of these. I’m not endorsing any of these products. I’m still trying to find maybe one that I use here. I’m only using these for language study. I’m in no way endorsing or supporting, or trying to recommend anything here. Alright, what else do we have here? A couple more …

When it absolutely, positively has to be there overnight. (Federal Express delivery service)
Finger lickin’ good. (Kentucy Fried Chicken (KFC) fast food) – you can just imagine someone there, eating that greasy fried chicken and licking their fingers. A nice image!

source: http://www.adslogans.co.uk

———-

Well, that’s some ads. And I want to let you guys know, I think we’re going to feature a few more in our next podcast. That was just a few of the ones I found. We will have more in our next podcast.

Alright, next up, it’s idiom time.

———-

Our music is from Martin Chenhall. You can find him on Myspace. Thanks, Martin.

SEGMENT 2 – Idioms & Sayings

Our idiom today is:
I don’t buy it. I DON’T BUY IT.

She said she couldn’t help us this morning because she has to visit her parents. But, you know, I don’t buy it!
I don’t believe it. I don’t think it’s true. I don’t buy it!

Maybe she’s just sleeping in. maybe she doesn’t feel like working at 7am on a Saturday. I DON’T BUY her excuse. I don’t buy it! I don’t believe it.

The news story reported that the new highway will be finished this year, but I don’t buy it.
No way. I don’t believe it. I don’t think it’s going to happen. I don’t buy it.

Hey everyone, the English Teacher John Show is back. I heard John might start podcasting regularly again.
Nah, I don’t think so. I don’t buy it!

That new bakery cafe makes everything from organic, fair trade ingredients.
Yeah, I know. I heard that too. But, you know what? I don’t buy it.

I DON’T BUY IT. I don’t believe it. I don’t think it’s true. I don’t buy it.
He doesn’t buy. She doesn’t buy it. They don’t buy it. No, we don’t buy it.

Well, that’s it for our idiom. Next up after the break, it’s QUOTATIONS.

———-

SEGMENT 3 ­– QUOTATIONS – advertising

Here are a few advertising-related quotations I found on the net.

Today’s quotes are from:
http://quotationspage.com
http://thinkexist.com

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. -Sinclair Lewis (1885 – 1951)

Many a small thing has been made large by the right kind of advertising. -Mark Twain (1835 – 1910)

When I was growing up, Wanamaker’s was a big department store. Kind of like a mall – usually in the mall. Anyway, John Wanamaker, who founded the Wanamer’s stores, had this to say about spending money on advertising:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker (1838 – 1922)

And finally, my favorite one. This quote is from Will Rogers (1879 – 1935), an American entertainer from, I don’t know, almost a hundred years ago, I guess.
Advertising is the art of convincing people to spend money they don’t have for something they don’t need.

Alright, that’s it for quotations.

[gong]

SIGNOFF

That brings us to the end of show number 66.

You can find our blog, all of our video and audio podcasts, the transcript for this episode and other transcripts, other language help and more, at our website, which is englishteacherjohn.com.

Our email address is podcast -at- english teacher john dot com.

THE OFFCUE SHOW
I think I’ve mentioned this before. We’ve got a brand new online project here in Matsumoto, and it’s called the OFFCUE SHOW. It’s a little bit of local flavor. It’s a local internet video show. You can find it at offcue.com. Have a look.

I think that’s it for today. Thanks for listening and we’ll catch you next time.
LIVE LOVE AND LEARN! How about LAUGH? LIVE LOVE LAUGH and LEARN! There you go. Alright everybody, have a good week. Bye bye.

Posted by English Teacher John on Sunday, February 22nd, 2009 at 9:18 pm
Category: ETJ Show, Listening, Transcript. Follow responses to this entry: RSS 2.0 feed.